(SEO) or "search engine optimization" is the science of increasing traffic to your Web site by improving both internal and external factors that influence ranking in search results. It is independent of building and submitting a website to search engines and is considered to be the backbone of all internet marketing.

Effective SEO includes Web programming expertise combined with business knowledge and a thorough understanding of the client's objectives. It involves a complex matrix of more than 200 variables which make up the search application used to index and rank web content.

SEO is often done in combination with a new website or when considering a site redesign, making layout or other content changes, adding content, changing or adding products or business offerings, or if an older sites has lost visibility and traffic.

The most important first step is to select the words and phrases your target customers would use to locate your site, choose these keywords and key phrases wisely. The keywords and key phrases should be very specific to the objective of your website and how a customer would look for your site or your products. This information combined with other factors related to industry, geography and competitiveness is used to determine which approaches are best for your site. In most cases the following processes will be done as part of the optimization work performed.

• Review of your site content and structure
• Technical analysis report of your site and optimal search phrases versus competitive sites
• Popularity, diversity, component, relevancy, and density analysis
• Content modification or development suggestions
• Determining search rank goals and feasibility
• Keyword alternatives, unconventional search methods
• Submittal to Google, AOL, Bing, Dmoz, independent directories,
• Specific markets and geographies.

Google and other search result pages includes organic search results and paid results displayed as "Sponsored Links". Advertising with Google or other search engines has little or no positive effect on optimization or organic results. Although your campaign may include pay per click or sponsored listings it is important to understand the objective of your web site before determining if sponsored listings should be included.

To get started, an analysis report is essential to understanding your site and creating SEO objectives. After determining your keywords 6-10 (per product or service optimal and included on any one page) and key phrases 4-6. Please submit these keywords and phrases for a website analysis and report including top sites rankings, your site current ranking position, related keywords and phrases, and other vital information about your site and competitors. This analysis is then used in determining and executing subsequent steps to optimize your site.

The cost of an analysis report is determined by the size and complexity of your site, please email or call today and we can help you optimize your site to increase traffic, conversions and business.

Site Submit Packages

Site Evaluation Evaluation of website content, current search engine placement, link popularity, and basic keyword analysis. A great way to identify your site position and see a basic analysis of your website content.

Price: $120.00

Plan A - Quick Submit Submit your website to over 200 search engines, including Google, AOL, Search, MSN, Netscape, Search, Lycos, and more than 200 additional. Quick Submit is a automated submit system thats quick easy and a true value for any site.

Price: $50.00

Plan B - 200 Directory Submissions Submission to 200 search engine friendly directories, Approximate time to submission is 10 days, Up to 3 different titles and description allowed.

Price: $75.00

Plan C - 500 Directory Submissions Submission to 500 search engine friendly directories, Approximate time to submission is 15 days, Up to 5 different titles and description allowed.

Price: $99.00